Station Profile

Format & Call Letters

Classic Rock - KSBZ FM

Format Description

The Rock is not an era of music – it's a state of mind. 

The Rock is Sitka's Heritage Classic Rock Station playing great music of the 1960s, 1970s, 1980s.

The Rock targets Adults 25-54 and Men 25-54.

The Rock allows advertisers to reach a large consumer group that can’t be reached with any other station.

Classic Artists: The Rock plays Guns n' Roses, Cream, Def Leppard, U2, Heart, Billy Idol, Jimi Hendrix, Cars, Steve Miller, Styx, Bon Jovi, David Bowie, Aerosmith, Bad Company, Foreigner, Queen, Doors, Journey, AC/DC, ZZ Top, Heart, Van Halen, Police, Boston, Rolling Stones, Pink Floyd, Cheap Trick, Tom Petty, Led Zeppelin, C.C.R., Who, Queen, Metallica, Eagles, Bad Company, ELO, Lynyrd Skynyrd, Bob Seger, R.E.M, Van Halen, Doors and much more.

The Rock's Classic Rock music format has also become a very popular at work choice for listeners. 

The Rock allows advertisers to reach a large consumer group that can’t be reached with any other station.

The Rock's Classic Rock music format continues to be one of the most top-rated formats in America for advertisers.

The Rock is designed to reach active consumers in their prime spending years.

Community Calendar: Listen every hour to The Rock.7 for Community Calendar, local events, and announcements, you'll never be out of the loop!

News and Weather: News, weather, and great music 24/7/365 from the Sitka Radio Center on The The Rock.7

The Rock was established in 1990, is owned by Alaska Broadcast Communications, a locally owned radio broadcasting company, proud to be serving the entire southeastern area of Alaska. 

The Rock's Classic Rock is a format that has proven itself to be timeless!

Demographic Profile 

The Rock has a wide demographic appeal with consumers who have purchasing power!

Age Composition: Over 75% of Classic Rock listeners in America fall into the 25-64 age group. Approximate age breakdown:

Ages: 18-44   35%
Ages: 25-54   75%
Ages: 35-54   65%
Ages: 35-64   85%

Gender: Approximately 70% of The Rock listeners are male while 30% are female.

Household Income: Classic Rock listeners in America have high earning power.

- Over 30% of Classic Rock listeners in America have an income of over $75,000.
- Almost 25% of Classic Rock listeners in America have an income of $50,000 -$74,999.
- Over 26% of Classic Rock listeners in America have an income of $25,000 - $49,999.
- Over 55% of Classic Hit listeners have an annual household income of over $50,000 a year.

Occupation: The Rock listeners are employed as Owners, Managers or Professionals, Tradespeople, Sales and Service industry, Administrators, or Clerical staff.

Education: The Rock listeners are well educated.

- Over 27% are College graduates.
- Over 32% have attended community college.
- Over 34%  have a high school diploma.

Investments: The Rock targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: The Rock attracts listeners actively participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

The Rock listeners are in their prime earning and spending years.

Lifestyle Profile

Get your message out to thousands of potential new customers each week with The Rock.

Home: The Rock targets homeowners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

The Rock targets listeners with purchasing power.

The Rock Listeners

The Rock is one of the most powerful performing formats for advertisers today!

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo), and digital cameras.  
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month.
- In the past year purchased men's and women's clothing, infant and children's clothing, men's and women's shoes, and accessories.

Market your business to active shoppers every week on The Rock!

We Are Sitka

The Rock has committed to super-serving the community. 

The station has a strong focus on local events, issues, entertainment, civic functions, as well as, charitable causes.

We take pride in being an important part of the fabric of our community.

At The Rock, we love taking part in community events and getting behind local causes that affect our listeners.

The Rock is extremely proud of its commitment to actively support hundreds of worthwhile causes.

The Rock Coverage Map

Sitka Radio Center -611 Lake Street Sitka AK