Station Profile

Format & Call Letters

Full-Service Adult Contemporary -  KIFW - Sitka's Home for Classic Hits

Format Description

KIFW Classic Hits plays a blend of adult contemporary and oldies music; and focuses on news-and-information, to include frequent weather reports and local/state/national news for Sitka and surrounding communities.

KIFW Classic Hits is a full-service radio station serving Sitka. 

KIFW Classic Hits reaches thousands of people throughout Sitka and surrounding areas each day making it a great buy for advertisers. 

KIFW carries CBS Radio News, and broadcasts The Seattle Seahawks, The Seattle Mariners, and The Washington State Huskies.

KIFW also supports the Sitka Salon Derby, the 4th of July parade, The Annual Mudball Tournament, as well we're proud to broadcast Sitka High School Sports.

Problem Corner - 11 AM to Noon, every weekday on KIFW with Rich McClear. Call in with your local concerns, problems, or stuff you would like to sell.

Community Calendar - Listen every hour on KIFW 1230 for Community Calendar, local events, and announcements, you'll never be out of the loop! KIFW Classic Hits is extremely proud of our high amount of locally oriented content. 

News and Weather - News, weather, and great music 24/7/365 from the Sitka Radio Center on KIFW 1230.

KIFW Classic Hits plays Today’s Adult Contemporary hits with yesterday favorites. We feature Superstars like Adele, Tom Petty, Train, Eagles, Maroon 5, Ed Sheeran, Madonna, Police and more.

KIFW Classic Hits is owned and operated by Alaska Broadcast Communications. We're proud to serve Southern Southeast Alaska.

KIFW Classic Hits delivers listeners with a high disposable income in their prime spending years.

Demographic Profile

KIFW Classic Hits has demographic appeal with affluent consumers who have purchasing power!

Gender: KIFW Classic Hits targets a male and female audience equally.

Age: KIFW Classic Hits targets listeners in the prime 35 to 64+ age group, America's most affluent demographic.

Spending: KIFW Classic Hits targets affluent listeners with retail purchasing power.

Household Income: KIFW Classic Hits targets listeners with high disposable income:

Education: KIFW Classic Hits listeners are well educated.

Occupation Profile: KIFW Classic Hits targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

Investments: KIFW Classic Hits targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities: KIFW Classic Hits attracts listeners who actively participate in exercise and fitness, boating, biking, golfing, fishing, hunting, and hiking.

These listeners dine out frequently, attend local and regional sporting events music concerts, bars and restaurants.

Get your message out to thousands of potential new customers each week with KIFW Classic Hits.

Lifestyle Profile

KIFW Classic Hits targets affluent homeowners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years:

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

KIFW Classic Hits is designed to reach active consumers with spending power.

KIFW Classic Hits Listeners

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and women's shoes and accessories.

KIFW Classic Hits listeners are in their prime earning and spending years. 

We Target The Most Powerful Demographic Force In American History

Every year, the U.S. Consumer Expenditure Survey shows adults 45-64 outspend the average consumer in nearly every category, from food, household furnishing, entertainment, personal care, gifts, etc.

- Boomers make-up HALF of the entire U.S. population.
- Boomers control HALF of the nation’s aggregate household spending.
- Adults 45+ continue to be the most powerful consumers in the marketplace. 
-The US Census shows the senior age group is for the first time the largest in terms of size and percent of the population in the U.S.
-Over the next 30 years, the 65+ population will be larger than the younger generations.
-The 45+ population has $2.4 trillion in annual income, which accounts for 42% of all after-tax income in the U.S. (Consumer Expenditure Survey).
-Boomers and seniors have a net worth 3x that of younger generations.
-Baby boomers account for nearly $230 billion, or 55% of consumer packaged goods sales (Nielsen).
-Boomers spend $157 billion on trips every year (Next Avenue).
-Americans 45+ account for half of all consumer spending.
-Boomers outspend younger adults online 2:1 on a per-capita basis (Forrester).

KIFW delivers listeners with a high disposable income in their prime spending years.

KIFW Classic Hits Coverage Map

Sitka Radio Center -611 Lake Street Sitka AK